The process of equipping the people with the necessary knowledge about a product is called marketing. The the reason why many people go into business is the need to acquire profit at the end of the day hence the need to market. The financial year is profitable if and when there is proper marketing throughout the divide. Marketing is the backbone of a business realizing a higher net profit. Marketing usually, vary from place to place depending on the location one is in. Some are as effective as they are expensive. Some forms of marketing are such as advertising, online marketing, one on one marketing and through the use of media platforms.
To advertise is to give people knowledge of the product and enables people to familiarize with the product. Print media is a form of advertisement generally circulated to the people at certain intervals. Marketing by newspapers usually entails the use of newspapers pages where the marketer buys a page to highlight his product or service . They pay either the advertising agency to do it themselves or go along to pay the company producing the newspaper. Billboards are also an effective way of advertising the product since it sites to reach a wide range of people. A billboard is a structure placed at different places with attractive colors that enable to capture the eye of esteemed customers This also is an effective form of advertising since it reaches a wide range of people at a particular time.
The evolving world has brought with it online marketing where one uses platforms such as social media to carry out marketing. The the internet has brought people nearby due to its availability. Developers embed sites with advertisement pop-ups to market their products. This makes one’s product available in equal terms since the world will be able to know them. Social media has become a rampant marketing tool over the years. Due to its popular social media has been accepted as a marketing tool almost entirely.
Other form of marketing is such as the one on one marketing strategy. As a marketing strategy one on one is both effective and among the best since you get to engage with the customer. Proper knowledge of the product in question is vital in the sale of the product or products. It is rather time-consuming to use this method of marketing. Proper consultation is required for easier knowledge of the product or service. As a marketing method one on one marketing is very good due to the fact that the seller can conclude on the feeling s of the person through one on one interactions. Good marketing is equivalent to better yields.